Gulu Lokongola Lidzayambitsa Kuwonjezeka Kwatsopano kwa Zinthu Zogulitsa Kunja!

Ponena za magulu otchuka a malonda apaintaneti odutsa malire, payenera kukhala kukongola. Uyu ndi "mfumu" yemwe anali wolamulira gulu logulitsa kwambiri pamsika wamalonda apaintaneti wapeza zotsatira zabwino panthawi ya mliriwu. Poyang'ana bwino njira yamakono yodzikongoletsera kunja kwa dziko, mitundu yakunyumba kuphatikiza Perfect Diary, Florasis, FOCALLUR, ndi zina zotero yalemera kwambiri kunja ndipo yapeza zotsatira zabwino kwambiri. 

Chodziwika kwambiri ndichakuti mabungwe oyenerera akulosera kuti padziko lonse lapansi, thanzi ndi kukongola zidzakhala gulu lachiwiri lomwe likukula mofulumira kwambiri la malonda apaintaneti pambuyo pa kusamalira nyumba ndi ziweto m'zaka zingapo zikubwerazi. Malonda apaintaneti okongoletsa apafupi akuyamba kubweretsa "nthawi yake yagolide". 

Malinga ndi deta ya McKinsey, panthawi ya mliriwu, malonda a pa intaneti pamsika wa kukongola padziko lonse lapansi adakwera ndi 20% mpaka 30%. Sephora, wogulitsa zokongoletsa yemwe ali ndi LVMH, komanso kampani yayikulu yamalonda apaintaneti ku US, Amazon, onse adawona malonda awo pa intaneti a zinthu zokongoletsa akukwera pafupifupi 30 peresenti chaka ndi chaka.

Retail Insight, bungwe lofufuza ndi kuzindikira deta la Ascential, linanenanso nthawi yomweyo kuti pambuyo pa COVID-19, gawo la malonda pa intaneti a zinthu zaumoyo ndi kukongola lidzakwera kufika pa 16.5% ndi kufika pa 23.3% pofika chaka cha 2025. Padziko lonse lapansi, thanzi ndi kukongola zidzakhala gulu lachiwiri lomwe likukula mofulumira kwambiri mu malonda apaintaneti m'zaka zingapo zikubwerazi pambuyo pa chisamaliro cha kunyumba ndi ziweto. 

Ponena za madera amsika, dera la Asia-Pacific lili ndi gawo lalikulu kwambiri pamsika wazinthu zokongola ndi 46%, kutsatiridwa ndi North America ndi 24% ndi Western Europe ndi 18%. Malinga ndi malo, Asia Pacific ndi North America ndizo zikulamulira, zomwe zimapangitsa kuti pakhale msika woposa 70% wa msika wonse. 

Kum'mwera chakum'mawa kwa Asia, komwe kwatchulidwa kuti ndi "msika wamtsogolo" wa chitukuko cha makampani opanga zodzoladzola padziko lonse lapansi, ndi msika wotentha wa zodzoladzola padziko lonse lapansi. Malinga ndi istara.com, kukula kwa msika kudzafika pa 304.8 biliyoni ya yuan pofika chaka cha 2025, ndi kukula kwa pachaka kwa 9.3%, komwe kuli kokwera kuposa kukula kwa pachaka kwa zodzoladzola kwa 8.23% pamsika waku China m'zaka zisanu zikubwerazi. 

Deta yovomerezeka kuchokera ku Shopee ikuwonetsanso kuti kukongola nthawi zonse kwakhala gulu logulitsidwa kwambiri komanso lothekera kwambiri ku Vietnam, Malaysia, Singapore, Philippines ndi madera ena. M'misika yake iwiri ya ku Latin America yomwe yalengezedwa posachedwapa, Brazil ndi Mexico, kukongola kuli m'gulu la magulu ogulitsa kwambiri komanso othekera kwambiri mu June; ku Europe ndi Poland, kukongola kwakhalanso limodzi mwa magulu otchuka kwambiri kwa ogula am'deralo. 

Kuwonjezera pa zinthu zokongola komanso zosamalira khungu mongamilomo ya pakamwa, mithunzi ya maso, ndi zophimba nkhope, zinthu zokhudzana ndi tsitsi ndizo zomwe ogula amakonda kwambiri. Mwachitsanzo, kugulitsa zinthu zapadera monga zophimba nkhope, zowongolera tsitsi, ndi zoziziritsa kukhosi kwawonjezeka kwambiri panthawi ya mliriwu.

Mwayi nthawi zonse udzaperekedwa kwa makampani abwino. Makampani athu akuchulukirachulukira, kuyambira zodzoladzola za maso, zodzoladzola za milomo, mpaka kusamalira khungu, ndipo tikukhulupirira kuti titha kukhala kampani yokongola yomwe ogula aku Europe ndi America amakonda.