Icyiciro cy'Ubwiza kizazana ubwiyongere bushya bw'ibyoherezwa mu mahanga!

Ku bijyanye n'ibyiciro bizwi cyane by'ubucuruzi bwa elegitoroniki bukorerwa mu mahanga, hagomba kuba hari ubwiza. Uyu mu "bami" bahoze ari bo bagurisha cyane ku isoko ry'ubucuruzi bwa elegitoroniki yagize umusaruro mwiza mu gihe cy'icyorezo. Urebye neza indirimbo zigezweho zo kwisiga mu mahanga, ibirango byo mu gihugu birimo Perfect Diary, Florose, FOCALLUR, nibindi byose byarengeje ibiro mu mahanga kandi byageze ku musaruro utangaje. 

Ikindi kandi, ni uko inzego zibishinzwe zivuga ko ku rwego rw'isi, ubuzima n'ubwiza bizaba icyiciro cya kabiri cy'ubucuruzi bwo kuri interineti gikura vuba nyuma yo kwita ku ngo no ku matungo mu myaka mike iri imbere. Ubucuruzi bwo kuri interineti bw'ubwiza burenze imipaka bugiye gutangiza "igihe cyabwo cy'izahabu". 

Dukurikije amakuru ya McKinsey, mu gihe cy’icyorezo, ku isoko ry’ubwiza ku isi byiyongereyeho 20% bigera kuri 30%. Sephora, isosiyete icuruza ubwiza ifite ubwiza ya LVMH, ikaba n’ikigo gikomeye muri Amerika gishinzwe ubucuruzi bwo kuri interineti, Amazon, bombi babonye ko kugurisha kwabo kuri interineti ibicuruzwa by’ubwiza byiyongereyeho 30% uko umwaka ushize.

Retail Insight, ishami ry’ubushakashatsi n’amakuru rya Ascential, ryagaragaje icyarimwe ko nyuma ya COVID-19, umugabane w’ibicuruzwa by’ubuzima n’ubwiza ku isi uzazamuka ukagera kuri 16.5% no kuri 23.3% mu 2025. Ku isi yose, ubuzima n’ubwiza bizaba icyiciro cya kabiri gikura vuba mu bucuruzi bwa elegitoroniki mu myaka mike iri imbere nyuma yo kwita ku ngo n’amatungo. 

Ku bijyanye n'isoko ry'uturere, akarere ka Aziya na Pasifika ni ko gafite isoko rinini ry'inganda z'ubwiza ku kigero cya 46%, gakurikirwa na Amerika ya Ruguru ifite 24% n'Uburayi bw'Iburengerazuba bufite 18%. Ukurikije aho ibintu biherereye, Aziya Pasifika na Amerika ya Ruguru ni byo byiganje, birenga 70% by'isoko ryose. 

Aziya y'Amajyepfo y'Uburasirazuba, iri ku rutonde rw' "isoko ry'ejo hazaza" mu iterambere ry'inganda z'ubwiza ku isi, ni isoko rishyushye ry'ubwiza ku isi. Nk'uko istara.com ibivuga, ingano y'isoko izagera kuri miliyari 304.8 z'amayuani mu 2025, aho igipimo cy'ubwiyongere bw'imigabane buri mwaka kizaba 9.3%, kikaba kiri hejuru y'igipimo cy'ubwiyongere bw'imigabane buri mwaka ku isoko ry'Ubushinwa cya 8.23% mu myaka itanu iri imbere. 

Amakuru yemewe aturuka muri Shopee agaragaza kandi ko ubwiza bwagiye buhora ari icyiciro cy’ibicuruzwa bishyushye kandi bifite ubushobozi bwinshi muri Vietnam, Maleziya, Singapuru, Filipine n’ahandi. Mu masoko abiri aherutse gutangazwa yo muri Amerika y’Epfo, Brezili na Megizike, ubwiza buri mu byiciro by’ibicuruzwa bishyushye n’ibifite ubushobozi bwinshi muri Kamena; mu Burayi na Polonye, ​​ubwiza nabwo bwabaye kimwe mu byiciro bikunzwe cyane n’abaguzi bo mu gace. 

Uretse ubwiza n'ibicuruzwa byo kwita ku ruhu nkaiminwa yo mu bwoko bwa lipstick, igicucu cy'amaso, na masks, ibikoresho bifitanye isano n'umusatsi nabyo ni byo abaguzi bibandaho. Urugero, kugurisha ibikoresho byihariye nka masks, ibyuma bitanga umusatsi, n'ibikoresho bitanga imiterere y'umusatsi byariyongereye cyane muri iki gihe cy'icyorezo.

Amahirwe azahora ahabwa ibigo bifite ireme ryiza. Ibicuruzwa byacu bihora byaguka, kuva ku kwisiga amaso, kwisiga iminwa, kugeza ku kwita ku ruhu, kandi twizeye ko dushobora kuba ikirango cy’ubwiza abaguzi b’i Burayi n’Abanyamerika bakunda.