Ka Arataki te Kāwai Ataahua i tētahi Ngaru Hou o te Putanga Kaweake!

Mō ngā momo rongonui o te hokohoko ipurangi whakawhiti-rohe, me noho ko te ataahua. Ko tēnei o ngā "kīngi" i mua i te whakahaere i te momo hokohoko wera i roto i te mākete hokohoko ipurangi kua eke ki ngā hua pai i te wā o te mate urutā. Ki te titiro matatau atu ki te ara whakapaipai o tāwāhi, ko ngā waitohu o te rohe tae atu ki a Perfect Diary, Florasis, FOCALLUR, me ētahi atu kua eke ki tāwāhi, ā, kua eke ki ngā hua whakamiharo. 

Ko te mea nui ake, ko te matapae a ngā tari e tika ana, i runga i te ao whānui, ka noho te hauora me te ataahua hei tuarua o ngā momo hokohoko ipurangi e tere tipu ana i muri i te tiaki kāinga me te mōkai i roto i ngā tau torutoru e whai ake nei. Kei te tata te hokohoko ipurangi ataahua puta noa i te rohe ki te whakauru i tōna ake "wā koura". 

E ai ki ngā raraunga a McKinsey, i te wā o te mate urutā, i piki ake ngā hokonga hua ataahua ipurangi i te mākete ataahua o te ao mā te 20% ki te 30%. I kite te toa hokohoko ataahua a LVMH, a Sephora, me te kamupene hokohoko ipurangi nui o Amerika, a Amazon, i te pikinga o ā rāua hokonga hua ataahua ipurangi mā te 30 ōrau i ia tau.

I te wā kotahi, i kī a Retail Insight, te peka rangahau me te tirohanga raraunga o Ascential, whai muri i te COVID-19, ka piki te wahanga o ngā hokonga ipurangi o ngā hua hauora me te ataahua ki te 16.5% ā, ki te 23.3% i te tau 2025. I te ao whānui, ko te hauora me te ataahua te tuarua o ngā wāhanga e tere tipu ana i roto i te hokohoko ipurangi i roto i ngā tau torutoru e whai ake nei i muri i te tiaki kāinga me te mōkai. 

Mō ngā rohe mākete, ko te rohe o Āhia-Moana-nui-a-Kiwa te rohe mākete nui rawa atu o te umanga ataahua me te 46%, ā, ko Amerika Te Raki me te 24% me Ūropi ki te Hauāuru me te 18%. Mō te whenua, ko Āhia-Moana-nui-a-Kiwa me Amerika Te Raki te hunga e kaha ana, e 70% o te rahi katoa o te mākete. 

Ko Āhia ki te Tonga-Rawhiti, e whakarārangihia ana hei "mākete ā muri ake nei" mō te whanaketanga o te umanga whakapaipai o te ao, he mākete wera mō ngā whakapaipai o te ao. E ai ki a istara.com, ka eke te rahi o te mākete ki te 304.8 piriona yuan i te tau 2025, me te tere tipu ā-tau o te 9.3%, he teitei ake i te tere tipu ā-tau o te 8.23% o ngā whakapaipai i te mākete Haina i roto i ngā tau e rima e whai ake nei. 

E whakaatu ana hoki ngā raraunga mana mai i Shopee ko te ataahua he kāwai hokohoko rongonui me te tino kaha i Vietnam, Malaysia, Singapore, Philippines me ētahi atu wāhi. I roto i ana mākete e rua o Amerika Latina i panuitia tata nei, arā, ko Brazil me Mexico, kei roto te ataahua i ngā kāwai hokohoko rongonui me te tino kaha i te marama o Hune; i Ūropi me Pōrana, kua noho hoki te ataahua hei tētahi o ngā kāwai rongonui mō ngā kaihoko o te rohe. 

Hei tāpiri atu ki ngā hua whakapaipai me te tiaki kiri pērā ingā rīpene ngutu, atarangi kanohi, me ngā kopare, ko ngā hua e pā ana ki te makawe te arotahi a ngā kaihoko. Hei tauira, kua tino piki ake te hoko o ngā hua motuhake pērā i ngā kopare makawe, ngā whakahāngai makawe, me ngā whakangawari makawe i te wā o te mate urutā.

Ka tukuna tonutia ngā huarahi ki ngā waitohu kounga pai. Kei te whānui haere tonu ā mātou hua, mai i te whakapaipai kanohi, te whakapaipai ngutu, ki te tiaki kiri, ā, ko tā mātou tumanako ka noho mātou hei waitohu ataahua e paingia ana e ngā kaihoko o Ūropi me Amerika.