Isigaba Sobuhle Sizoletha Igagasi Elisha Lokwanda Kokuthunyelwa Kwamanye Amazwe!

Uma kukhulunywa ngezigaba ezidumile ze-e-commerce ewela imingcele, kumele kube nobuhle. Lona “wamakhosi” ayevame ukuba yinhloko yesigaba esithengiswa kakhulu emakethe ye-e-commerce uthole imiphumela emihle ngesikhathi sobhubhane. Uma sibheka ngokucophelela ithrekhi yamanje yezimonyo zobuhle phesheya kwezilwandle, imikhiqizo yasekhaya ehlanganisa i-Perfect Diary, i-Florasis, i-FOCALLUR, njll. yonke ikhuluphele ngokweqile phesheya kwezilwandle futhi ithole imiphumela emangalisayo. 

Okuphawuleka kakhulu ukuthi izinhlangano ezifanele zibikezela ukuthi emhlabeni wonke, impilo nobuhle kuzoba yisigaba sesibili esikhula ngokushesha kakhulu se-e-commerce ngemva kokunakekelwa kwasekhaya nezilwane ezifuywayo eminyakeni embalwa ezayo. Ukuhweba nge-e-commerce kobuhle obuwela imingcele sekuzoletha "isikhathi sayo segolide". 

Ngokusho kwedatha kaMcKinsey, ngesikhathi sobhubhane, ukuthengiswa kwe-inthanethi emakethe yobuhle yomhlaba wonke kukhuphuke ngo-20% kuya ku-30%. Umthengisi wobuhle ophethwe yi-LVMH iSephora kanye nenkampani enkulu yezohwebo lwe-e-commerce yase-US i-Amazon bobabili babone ukuthengiswa kwabo kwemikhiqizo yobuhle ku-inthanethi kukhuphuka cishe ngamaphesenti angu-30 unyaka nonyaka.

I-Retail Insight, uphiko locwaningo kanye nokuqonda kwedatha lwe-Ascential, luveze ngasikhathi sinye ukuthi ngemuva kwe-COVID-19, isabelo somhlaba wonke sokuthengiswa kwemikhiqizo yezempilo nobuhle ku-inthanethi sizokhuphuka sifike ku-16.5% kanye no-23.3% ngo-2025. Emhlabeni jikelele, impilo nobuhle kuzoba yisigaba sesibili esikhula ngokushesha kwezentengiselwano ze-e eminyakeni embalwa ezayo ngemuva kokunakekelwa kwasekhaya nezilwane ezifuywayo. 

Ngokuphathelene nezifunda zemakethe, isifunda sase-Asia-Pacific sinesabelo esikhulu semakethe embonini yobuhle esino-46%, silandelwe yiNyakatho Melika ena-24% kanye neNtshonalanga Yurophu ena-18%. Ngokwendawo, i-Asia Pacific kanye neNyakatho Melika zibusa, zingaphezu kuka-70% wosayizi wemakethe iyonke. 

INingizimu-mpumalanga ye-Asia, ebhalwe “njengemakethe yesikhathi esizayo” yokuthuthukiswa kwemboni yezimonyo yomhlaba wonke, iyimakethe eshisayo yezimonyo zomhlaba wonke. Ngokusho kwe-istara.com, ubukhulu bemakethe buzofinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingu-304.8 ngo-2025, ngesilinganiso sokukhula kwaminyaka yonke esihlanganisiwe esingu-9.3%, okuphakeme kunesilinganiso sokukhula kwaminyaka yonke esihlanganisiwe esingu-8.23% sezimonyo emakethe yaseShayina eminyakeni emihlanu ezayo. 

Idatha esemthethweni evela kwaShopee ikhombisa nokuthi ubuhle bulokhu buyisigaba esithengiswa kakhulu futhi esinamathuba amaningi eVietnam, eMalaysia, eSingapore, ePhilippines nakwezinye izindawo. Ezimakethe zayo ezimbili zaseLatin America ezisanda kumenyezelwa, iBrazil neMexico, ubuhle buphakathi kwezigaba ezithengiswa kakhulu kanye nezingamathuba amaningi ngoJuni; eYurophu nasePoland, ubuhle bubuye baba ngesinye sezigaba ezithandwa kakhulu ngabathengi bendawo. 

Ngaphezu kwemikhiqizo yobuhle nokunakekelwa kwesikhumba efanaizindebe zomlomo, izithunzi zamehlo, kanye namamaski, imikhiqizo ehlobene nezinwele nayo igxile kakhulu kubathengi. Isibonelo, ukuthengiswa kwemikhiqizo ekhethekile efana namamaski ezinwele, ama-hair straighteners, kanye nama-volume conditioner kukhuphuke kakhulu ngesikhathi sobhubhane.

Amathuba azohlala enikezwa imikhiqizo esezingeni elihle. Uhlu lwethu lwemikhiqizo luhlala lukhula, kusukela ekuzilungiseni amehlo, ekuzilungiseni izindebe, kuya ekunakekelweni kwesikhumba, futhi sithemba ukuthi singaba uphawu lobuhle oluthandwa ngabathengi baseYurophu naseMelika.