Udidi loBuhle luza kungenisa iNgxaki entsha yoKhula loThumelo lwangaphandle!

Xa kufikwa kwiindidi ezidumileyo zorhwebo lwe-e-commerce oluwela imida, kufuneka kubekho ubuhle. Lo “kumkani” owayesakuba yintloko yodidi oluthengiswa kakhulu kwimarike ye-e-commerce ufumene iziphumo ezilungileyo ngexesha lobhubhane. Ukujonga ngokusondeleyo indlela yangoku yokwenza izithambiso zobuhle phesheya, iimpawu zasekhaya eziquka iPerfect Diary, iFlorasis, iFOCALLUR, njl. zonke ziye zatyeba kakhulu phesheya kwaye zifumene iziphumo ezimangalisayo. 

Okubaluleke ngakumbi kukuba iiarhente ezifanelekileyo ziqikelela ukuba kwihlabathi liphela, impilo nobuhle ziya kuba lolona didi lwesibini olukhula ngokukhawuleza lwe-e-commerce emva kokhathalelo lwasekhaya nezilwanyana zasekhaya kwiminyaka embalwa ezayo. Urhwebo lwe-e-commerce oluwela imida yobuhle luza kungenisa "ixesha layo legolide". 

Ngokwedatha kaMcKinsey, ngexesha lobhubhane, intengiso kwi-intanethi kwimarike yobuhle yehlabathi inyuke ngama-20% ukuya kuma-30%. Umthengisi wobuhle ophethwe yi-LVMH uSephora kunye nenkampani enkulu yezorhwebo lwe-e-commerce yaseMelika iAmazon bobabini babone intengiso yabo kwi-intanethi yeemveliso zobuhle inyuka malunga nama-30 ekhulwini unyaka nonyaka.

I-Retail Insight, icandelo lophando kunye nolwazi lwedatha le-Ascential, ngaxeshanye libonise ukuba emva kwe-COVID-19, isabelo sehlabathi sokuthengiswa kwe-intanethi kweemveliso zempilo kunye nobuhle siya kunyuka siye kwi-16.5% kwaye siye kwi-23.3% ngo-2025. Kwihlabathi liphela, impilo kunye nobuhle kuya kuba ludidi lwesibini olukhula ngokukhawuleza kwi-e-commerce kwiminyaka embalwa ezayo emva kokhathalelo lwasekhaya kunye nezilwanyana zasekhaya. 

Ngokuphathelele imimandla yemarike, ummandla we-Asia-Pacific unesabelo esikhulu semarike kushishino lobuhle nge-46%, ilandelwa yiMntla Melika nge-24% kunye neNtshona Yurophu nge-18%. Ngokwejografi, i-Asia Pacific kunye neMntla Melika zilawula, zibala ngaphezulu kwe-70% yobukhulu bemarike iyonke. 

UMzantsi-mpuma we-Asia, odweliswe njenge "makethi yexesha elizayo" yophuhliso lweshishini lezinto zokuthambisa kwihlabathi liphela, yimarike eshushu yezinto zokuthambisa zehlabathi. Ngokutsho kwe-istara.com, ubungakanani bemarike buza kufikelela kwi-304.8 yeebhiliyoni zeeyuan ngo-2025, kunye nesantya sokukhula konyaka esihlanganisiweyo se-9.3%, esingaphezulu kunesantya sokukhula konyaka esihlanganisiweyo se-8.23% sezinto zokuthambisa kwimarike yaseTshayina kwiminyaka emihlanu ezayo. 

Idatha esemthethweni evela kwiShopee ikwabonisa ukuba ubuhle busoloko buyindidi ethengiswa kakhulu nenamathuba aphezulu eVietnam, eMalaysia, eSingapore, ePhilippines nakwezinye iindawo. Kwiimarike zayo ezimbini ezisandula ukubhengezwa zaseLatin America, eBrazil naseMexico, ubuhle buphakathi kwendidi ethengiswa kakhulu nenamathuba aphezulu ngoJuni; eYurophu nasePoland, ubuhle bukwayenye yendidi edumileyo kubathengi basekuhlaleni. 

Ukongeza kwiimveliso zobuhle kunye nokhathalelo lolusu ezifanaimilebe yomlomo, izithunzi zamehlo, kunye neemaski, iimveliso ezinxulumene neenwele nazo zizinto ezijongwa kakhulu ngabathengi. Umzekelo, ukuthengiswa kweemveliso ezithile ezifana neemaski zeenwele, izilungisi zeenwele, kunye nezilungisi zevolumu kuye kwanda kakhulu ngexesha lobhubhane.

Amathuba aya kuhlala enikwa iimpawu ezisemgangathweni. Uluhlu lweemveliso zethu luhlala lusanda, ukusuka ekuthambiseni amehlo, ekuthambiseni imilebe, ukuya ekukhathaleleni ulusu, kwaye sinethemba lokuba singaba luphawu lobuhle oluthandwa ngabathengi baseYurophu naseMelika.