Inzira ya Florasis yo kugera ku iterambere ry’isi yose iteye indi ntambwe!

Ku ya 15 Nyakanga 2022, Florasis yatangaje ko yabaye sosiyete y’abanyamuryango b’umuryango mushya w’abayobozi b’ihuriro ry’ubukungu ku isi. Ni ubwa mbere sosiyete y’ubwiza yo mu Bushinwa iba umunyamuryango w’uyu muryango.

Bivugwa ko iyabanjirije Ihuriro ry’Ubukungu bw’Isi ari “Ihuriro ry’Uburayi mu Micungire” ryashinzwe na Klaus Schwab mu 1971, maze rihindurirwa izina “Ihuriro ry’Ubukungu bw’Isi” mu 1987. Kubera ko ihuriro rya mbere ryabereye i Davos mu Busuwisi, ryanamenyekanye nka “Ihuriro ry’Ubukungu bw’Uburayi”. “Ihuriro rya Davos” ni rimwe mu mashyirahamwe mpuzamahanga akomeye cyane mu bukungu bw’isi. 

Ingaruka z'Ihuriro ry'Ubukungu bw'Isi ziri mu mbaraga z'ibigo biyigize. Komite ishinzwe gutoranya abanyamuryango b'Ihuriro ikora isuzuma rikomeye ku bigo bishya byinjijwemo. Ibi bigo bigomba kuba ari byo bigo bya mbere mu nganda cyangwa ibihugu byabo, kandi bikaba bishobora kugena ahazaza h'inganda cyangwa uturere twabyo. Iterambere rigira uruhare runini. 

Florasis yashinzwe mu 2017, ni ikirango cy’ubwiza cy’Abashinwa giteye imbere cyane cyakuze cyane bitewe n’icyizere cy’umuco w’Abashinwa ndetse n’ubukungu bw’ikoranabuhanga buzamuka. Hashingiwe ku isura yihariye y’ikirango "Makeup yo mu Burasirazuba, ikoresha indabyo mu kugaburira maquillage", Florasis ihuza ubwiza bw’iburasirazuba, umuco gakondo w’ubuvuzi bw’Abashinwa, n’ibindi hamwe n’udushya mu ikoranabuhanga rigezweho ry’ubwiza, kandi ikorana n’abatanga ibicuruzwa bakomeye ku isi, ibigo by’ubushakashatsi n’inzobere mu guhanga urukurikirane rw’ibicuruzwa byiza bifite ubwiza bwinshi n’uburambe mu muco, kandi vuba aha iba ikirango cy’ubwiza bugurishwa cyane ku isoko ry’Abashinwa. 

Ubushobozi bw'ibicuruzwa bishya kandi byiza cyane hamwe n'umuco ukomeye wo mu burasirazuba byatumye Florasis ikundwa n'abaguzi hirya no hino ku isi. Kuva iki kimenyetso cyatangira kujya mu mahanga mu 2021, abaguzi bo mu bihugu birenga 100 n'uturere bagura ibicuruzwa bya Florasis, kandi hafi 40% by'ibicuruzwa byayo mu mahanga bituruka ku masoko y'ubwiza akuze cyane nka Leta Zunze Ubumwe za Amerika n'Ubuyapani. Ibicuruzwa by'iki kimenyetso byanahagarariye Ubushinwa ku mbuga nyinshi nko mu Imurikagurisha ry'Isi n'Imurikagurisha ry'Ubuhinzi ku Isi, biba imwe mu "mpano nshya z'igihugu" zashyikirijwe ku mugaragaro inshuti mpuzamahanga.

Nk’ikirango gikiri gito, Florasis yanashyize inshingano z’imibereho myiza y’abaturage mu nkomoko yayo. Mu 2021, ikigo cy’ababyeyi cya Florasis, Yige Group, kizakomeza gushinga Ikigo cy’Ubufasha cya Yige, cyibanda ku kurinda umurage w’umuco, ubufasha mu by’imitekerereze ku bagore, ubufasha mu burezi no gufasha mu bihe byihutirwa ku ibiza. Muri Gicurasi 2021, “Florasis Women's Guardian Hotline” yakusanyije amagana y’abajyanama bakuru mu by’imitekerereze isanzwe i Hangzhou kugira ngo batange serivisi zo gufasha abaturage ku buntu ku bagore bafite ibibazo byo mu mutwe kugira ngo bagabanye ibibazo byabo by’ubuzima bwo mu mutwe. I Yunnan, Sichuan n’izindi ntara, Florasis ikomeje guteza imbere umurage w’umuco udasanzwe w’amoko atandukanye mu kwigisha mu mashuri yo mu gace, kandi yakoze ubushakashatsi bushya bwo kuragwa umuco w’amoko. 

Julia Devos, Umuyobozi Mukuru w’Umuryango w’Abakinnyi Bashya ku Isi mu Ihuriro ry’Ubukungu ku Isi, yavuze ko yishimiye ko ikirango cy’abaguzi bagezweho bo mu Bushinwa nka Florasis cyabaye umunyamuryango w’Umuryango w’Abakinnyi Bashya ku Isi mu Ihuriro ry’Ubukungu ku Isi. Umuryango w’Abakinnyi Bashya uhuza amasosiyete mashya mpuzamahanga akura vuba kandi asa n’aho ari mu bihe bizaza aturutse hirya no hino ku isi kugira ngo ashyigikire kandi ashyigikire ishyirwaho ry’uburyo bushya bw’ubucuruzi, ikoranabuhanga rishya n’ingamba zo gukura mu buryo burambye. Florasis ifata umuco wo mu Burasirazuba n’ubwiza nk’umuco wayo, yishingikiriza ku bukungu bw’ikoranabuhanga bw’Ubushinwa buri gutera imbere, kandi ihuza urusobe rw’ibicuruzwa ku isi, ikoranabuhanga, impano n’ibindi bikoresho kugira ngo ikore ibicuruzwa byayo n’ibirango byayo, bigaragaza byimazeyo icyizere n’icyizere cy’ikigero gishya cy’ibirango by’Abashinwa. Udushya n’imiterere. 

IG Group, ikigo cya Florasis, yavuze ko Ihuriro ry’Ubukungu ku Isi ari rimwe mu mashyirahamwe akomeye mu bukungu bw’isi, ryihaye intego yo guteza imbere ubufatanye mpuzamahanga mu bukungu no guhanahana no kunoza imiterere y’isi. Ikirango cya Florasis cyishyize imbere nk’ikirango ku isi kuva ku munsi wa mbere cyashinzwe, kandi cyizeye gutuma isi ibona kandi ikagira agaciro kagezweho k’ubwiza n’umuco byo mu burasirazuba binyuze mu bicuruzwa by’ubwiza n’ibirango. Ihuriro ry’Ubukungu ku Isi rifite ingingo mpuzamahanga, kandi ihuriro mpuzamahanga ry’impuguke zikomeye, abashyiraho politiki, abahanga mu guhanga udushya n’abayobozi b’ubucuruzi bazafasha urubyiruko rwa Florasis kwiga no gukura neza, kandi Florasis izaba umunyamuryango w’iri huriro, igire uruhare runini mu biganiro no mu itumanaho, kandi itange umusanzu mu kurema isi itandukanye, ihuriweho kandi irambye. 

Inama y’Ubukungu bw’Isi ikora Inama y’Ubukungu bw’Isi y’Imbeho i Davos mu Busuwisi buri mwaka, izwi kandi nka "Inama y’Ubukungu bw’Isi y’Imbeho ya Davos". Inama y’Ubukungu bw’Isi y’Impeshyi ibera buri mwaka i Dalian na Tianjin, mu Bushinwa kuva mu 2007, ihuza abayobozi ba politiki, ubucuruzi n’imibereho myiza kugira ngo bayobore ibiganiro n’ibiganiro bishingiye ku bikorwa kugira ngo bateze imbere ubufatanye bw’ingenzi, buzwi kandi nka "Inama y’Impeshyi ya Davao".