E hoʻolauna mai ana ka Māhele Nani i kahi Nalu Hou o ka Hoʻonui ʻana i nā Hoʻokuʻu Aku!

I ka wā e pili ana i nā māhele kaulana o ke kālepa uila ma waena o nā palena, pono ka nani. ʻO kēia kekahi o nā "mōʻī" i hoʻomalu i ka māhele kūʻai wela ma ka mākeke e-commerce ua loaʻa nā hopena maikaʻi i ka wā o ke ahulau. Ke nānā pono nei i ke ala hoʻonaninani nani o kēia manawa ma waho, ʻo nā lama kūloko e like me Perfect Diary, Florasis, FOCALLUR, a me nā mea ʻē aʻe ua kaumaha nui lākou a pau ma waho a ua loaʻa nā hopena kupaianaha. 

ʻO ka mea i ʻoi aku ka koʻikoʻi, ʻo ia ka wānana a nā keʻena pili e pili ana ma ka pae honua, e lilo ke olakino a me ka nani i ka lua o ka māhele ulu wikiwiki loa o ka e-commerce ma hope o ka mālama home a me nā holoholona i nā makahiki e hiki mai ana. Ke kokoke nei ka e-commerce nani ma waena o nā palena e hoʻolauna i kona "au gula" ponoʻī. 

Wahi a ka ʻikepili a McKinsey, i ka wā o ke ahulau, ua piʻi aʻe ke kūʻai aku ʻana ma ka pūnaewele ma ka mākeke nani honua ma 20% a 30%. Ua ʻike ʻo Sephora, ka mea kūʻai aku nani nona ka LVMH, a me ka hui kālepa e-commerce US ʻo Amazon, i kā lākou kūʻai aku ʻana ma ka pūnaewele o nā huahana nani e piʻi aʻe ma kahi o 30 pakeneka i kēlā me kēia makahiki.

Ua kuhikuhi pū ʻo Retail Insight, ka ʻāpana noiʻi a me ka ʻike ʻikepili o Ascential, ma hope o COVID-19, e piʻi ka mahele honua o ke kūʻai aku ʻana ma ka pūnaewele o nā huahana olakino a me ka nani i 16.5% a i 23.3% ma ka makahiki 2025. Ma ka honua holoʻokoʻa, ʻo ke olakino a me ka nani ka lua o ka māhele ulu wikiwiki loa ma ka e-commerce i nā makahiki e hiki mai ana ma hope o ka mālama home a me nā holoholona. 

Ma ke ʻano o nā wahi mākeke, ʻo ka ʻāina ʻo Asia-Pākīpika ka mea nona ka māhele mākeke nui loa o ka ʻoihana nani me 46%, ukali ʻia e ʻAmelika ʻĀkau me 24% a me ʻEulopa Komohana me 18%. Ma ke ʻano o ka ʻāina, ʻo Asia Pākīpika a me ʻAmelika ʻĀkau ke aliʻi, e helu ana ma mua o 70% o ka nui o ka mākeke. 

ʻO Asia Hikina Hema, kahi i helu ʻia he "mākeke e hiki mai ana" no ka hoʻomohala ʻana o ka ʻoihana hoʻonaninani honua, he mākeke wela no nā mea hoʻonaninani honua. Wahi a istara.com, e hōʻea ka nui o ka mākeke i 304.8 biliona yuan ma ka makahiki 2025, me ka ulu makahiki hui o 9.3%, ʻoi aku ke kiʻekiʻe ma mua o ka ulu makahiki hui o 8.23% o nā mea hoʻonaninani ma ka mākeke Kina i nā makahiki ʻelima e hiki mai ana. 

Hōʻike pū ka ʻikepili kūhelu mai Shopee ua lilo mau ka nani i mea kūʻai wela a kiʻekiʻe ka hiki ma Vietnam, Malaysia, Singapore, Philippines a me nā wahi ʻē aʻe. Ma kāna mau mākeke ʻAmelika Latina i hoʻolaha hou ʻia nei, ʻo Brazil a me Mexico, ua kū ka nani ma waena o nā māhele kūʻai wela a me nā māhele hiki kiʻekiʻe i Iune; ma ʻEulopa a me Polani, ua lilo pū ka nani i kekahi o nā māhele kaulana loa no nā mea kūʻai kūloko. 

Ma waho aʻe o nā huahana hoʻonani a me ka mālama ʻili e like menā lipsticks, nā aka maka, a me nā pale maka, nā huahana pili i ka lauoho kekahi mea nui o nā mea kūʻai. No ka laʻana, ua piʻi nui ke kūʻai aku ʻana o nā huahana niche e like me nā pale maka lauoho, nā mea hoʻopololei lauoho, a me nā mea hoʻomaʻemaʻe leo i ka wā o ke ahulau.

E hāʻawi mau ʻia nā manawa kūpono i nā lama me ke ʻano maikaʻi. Ke hoʻonui mau nei kā mākou laina huahana, mai ka hoʻonaninani maka, ka hoʻonaninani lehelehe, a i ka mālama ʻili, a ke manaʻolana nei mākou e hiki iā mākou ke lilo i lama nani e makemake ai nā mea kūʻai aku ʻEulopa a me ʻAmelika.