Nau'in Kyau Zai Shiga Sabon Tsarin Fitar da Kaya!

Idan ana maganar shahararrun nau'ikan kasuwancin e-commerce na ketare iyaka, dole ne a sami kyau. Wannan ɗaya daga cikin "sarakuna" waɗanda suka mamaye rukunin masu siyarwa a kasuwar e-commerce ya sami sakamako mai kyau a lokacin annobar. Idan aka yi la'akari da salon kwalliya na yanzu a ƙasashen waje, samfuran gida ciki har da Perfect Diary, Florasis, FOCALLUR, da sauransu duk sun yi kiba a ƙasashen waje kuma sun sami sakamako mai ban mamaki. 

Abin da ya fi muhimmanci shi ne cewa hukumomin da abin ya shafa sun yi hasashen cewa a duniya baki ɗaya, lafiya da kyau za su zama rukuni na biyu mafi girma a fannin kasuwancin e-commerce bayan kula da gida da dabbobin gida a cikin shekaru masu zuwa. Kasuwancin e-commerce na iya kawo "zamanin zinare". 

A cewar bayanan McKinsey, a lokacin annobar, tallace-tallace ta yanar gizo a kasuwar kwalliya ta duniya sun karu da kashi 20% zuwa 30%. Kamfanin sayar da kayan kwalliya na LVMH Sephora da kuma babban kamfanin kasuwanci ta yanar gizo na Amurka Amazon duk sun ga tallace-tallacen kayayyakin kwalliya na yanar gizo sun karu da kusan kashi 30% a duk shekara.

Retail Insight, wani bangare na bincike da bayanai na Ascential, ya yi nuni a lokaci guda cewa bayan COVID-19, kason tallace-tallace na kayayyakin lafiya da kyau na kan layi a duniya zai karu zuwa 16.5% da kuma zuwa 23.3% nan da shekarar 2025. A duk duniya, lafiya da kyau za su kasance rukuni na biyu mafi saurin girma a harkar kasuwanci ta yanar gizo a cikin shekaru masu zuwa bayan kula da gida da dabbobi. 

Dangane da yankunan kasuwa, yankin Asiya da Pasifik yana da mafi girman kaso na kasuwa a masana'antar kwalliya da kashi 46%, sai Arewacin Amurka da kashi 24% da Yammacin Turai da kashi 18%. Dangane da yanayin ƙasa, Asiya da Arewacin Amurka sun mamaye, wanda ya kai sama da kashi 70% na jimlar girman kasuwa. 

Kudu maso gabashin Asiya, wadda aka lissafa a matsayin "kasuwa ta gaba" don ci gaban masana'antar kayan kwalliya ta duniya, kasuwa ce mai zafi ga kayan kwalliya ta duniya. A cewar istara.com, girman kasuwa zai kai yuan biliyan 304.8 nan da shekarar 2025, tare da karuwar kashi 9.3% a kowace shekara, wanda ya fi girma da kashi 8.23% na karuwar kayan kwalliya ta kowace shekara a kasuwar kasar Sin a cikin shekaru biyar masu zuwa. 

Bayanai na hukuma daga Shopee sun kuma nuna cewa kwalliya ta kasance babbar kasuwa a Vietnam, Malaysia, Singapore, Philippines da sauran wurare. A cikin kasuwanninta guda biyu da aka sanar kwanan nan a Latin Amurka, Brazil da Mexico, kwalliya ta kasance a cikin rukunoni masu kayatarwa da kuma masu kayatarwa a watan Yuni; a Turai da Poland, kwalliya ta kuma zama ɗaya daga cikin rukunoni mafi shahara ga masu sayayya na gida. 

Baya ga kayan kwalliya da kula da fata kamar sulipsticks, inuwar ido, da kuma abin rufe fuska, kayayyakin da suka shafi gashi suma sune abin da masu sayayya ke mayar da hankali a kai. Misali, tallace-tallacen kayayyaki masu inganci kamar abin rufe fuska, na'urorin gyaran gashi, da na'urorin sanyaya gashi sun ƙaru sosai a lokacin annobar.

Za a ba wa kamfanoni masu inganci koyaushe damammaki. Layin samfuranmu yana ci gaba da faɗaɗa, tun daga kayan kwalliyar ido, kayan shafa lebe, zuwa kula da fata, kuma muna fatan za mu iya zama alamar kwalliya da masu sayayya na Turai da Amurka ke so.