Izithambiso zaseMpuma ezenziwe yiFlorasis zithandwa kwakhona kwihlabathi liphela!

Kutshanje, ibhlog yobuhleUTati, onezigidi zabalandeli kwiYouTube, uthumele ividiyo yemizuzu engama-28 encoma uphawu lwaseTshayina iFlorasis kwiYouTube.

Njengombhali weblogi yobuhle odumileyo kwiYouTube, igqala leembaleki zobuhle zaseYurophu naseMelika, kunye nomhlalutyi ophezulu we-makeup eYurophu naseMelika, uvavanyo lukaTati oluzenzekelayo kunye nendumiso epheleleyo ngomxholo weHuaxizi akuzange kuvuselele iingxoxo ezishushu phakathi kwababhlogi kunye nabalandeli, kodwa kwakhawuleza kwaduma eTshayina. Qaphela kwimidiya yoluntu.

Kule vidiyo, uTati ngokwakhe uthe i-makeup ngomhla wevidiyo kukusetyenziswa kweemveliso zochungechunge lweFlorasis Confession Gift. Ukwancome kakhulu izixhobo zangaphakathi, uyilo kunye namava okusebenzisa iFlorasis Bainiaochaofeng.Iphalethi ye-Eyeshadow, Ikhekhe leJade Nourishing Honey Powder/Honey Powder, iDai Color Holder Lip Gauze, iBalance Cleansing Oil kunye nezinye iimveliso. Kwangaxeshanye, uveze amathemba akhe okuhambelana nombala weemveliso ezinolusu olumnyama, njengeConstellation Conditioner.

I-FlorasisNgenxa yokwaziwa kwayo njengophawu lwezimonyo oluneempawu zenkcubeko zesizwe saseTshayina, ikhulise kakhulu imakethi yobuhle basekhaya kwaye yavula imakethi yobuhle yamazwe ngamazwe. Iimveliso zayo zithunyelwe eJapan, eMelika, eYurophu nakwamanye amazwe nakwiindawo.

Ngowama-2022, abathengi kumazwe angaphezu kwe-100 nakwiindawo bathenge iimveliso zeFlorasis; ngowama-2021, ukusukela oko olu phawu lwasungulwa phesheya, izitishi ezizimeleyo zeFlorasis kwamanye amazwe zivule iinkonzo kumazwe angama-46 nakwiindawo, kwaye zikwahlala eAmazon, amaqonga e-e-commerce afana neShopee agubungela iimarike ezininzi ezifana neJapan, i-United States kunye ne-Southeast Asia.

Umntu waphesheya ophethe iFlorasis uthe olu luvavanyo oluzenzekelayo lweemveliso uDaren azithandayo, hayi intsebenziswano.

Kwinkqubo yokuzisa izimonyo zaseMpuma kubathengi kwihlabathi liphela, iiblogi ezininzi zamazwe ngamazwe zivavanya iHuaxizi ngokuzenzekelayo. Oku akubonisi nje kuphela ukuba impembelelo yehlabathi yeempawu zaseTshayina iyanda kancinci kancinci, kodwa kukwabonisa nokuba zijoyine uluhlu lokudlulisela inkcubeko yaseMpuma kunye nobuhle baseMpuma kwihlabathi liphela.

Ngowama-2021, intengiso yeFlorasis iya kudlula i-5.4 yeebhiliyoni zeeyuan, apho phantse i-40% yentengiso yaphesheya iya kuvela kwiimarike zobuhle ezikhulileyo ezifana ne-United States neJapan.Ingxelo ethi "2022 China Brand Overseas Service Market Research Report" ikholelwa ukuba uphuhliso lweebhrendi zaseTshayina luya kungena kancinci kancinci kwixesha lophuhliso "lwehlabathi". Ngokutsho kweendaba, ngoMatshi kulo nyaka, iFlorasis yabhengeza ngokusesikweni ukuba iza kutyala i-1 yeebhiliyoni zeeyuan kwiminyaka emihlanu ezayo ukuze idibanise inkqubo yophando nophuhliso lwezithambiso zobuhle zaseMpuma, kwaye isebenzise uphando oluninzi olusisiseko, ukuze kwenziwe iimveliso ezikumgangatho ophezulu kwaye ibeke isiseko esiqinileyo sokufezekisa uphawu lobuhle olukumgangatho wehlabathi.

Kuphela ngokuba luphawu oluqatshelwa ngabasebenzisi behlabathi ngokukhawuleza kangangoko kunokwenzeka apho iimpawu zaseTshayina zakha "umsele wokwenene". Ukususela ekuqaleni kokusekwa kolu phawu, iFlorasis ibinombono wokuba luphawu lwehlabathi. Njengoko i-makeup ingumthwali kunye nenkcubeko njengendlela yokunxibelelana, inethemba lokuzisa i-makeup yaseMpuma kubathengi kwihlabathi liphela kwaye isasaze inkcubeko kunye nobuhle baseMpuma. Okwangoku, iFlorasis sele isebenzisa isakhiwo sombutho wehlabathi ukuze yakhe kancinci kancinci amandla okudibanisa izixhobo zehlabathi kwaye ibe luphawu kunye neshishini elizalelwe eTshayina kwaye linempembelelo kwihlabathi liphela.

Iimpawu zaseTshayina zingawakha njani “amandla emveliso” kunye “namandla emveliso”, zixelele amabali aseTshayina ngokwenene kwiqonga lamazwe ngamazwe, kwaye zibe luphawu lwehlabathi? I-Florasis iza kuqhubeka nokuqinisa ishishini laphesheya, ingagcini nje ngokuqinisa imveliso yaphesheya, kodwa ikwaqinisa uphawu lwaphesheya, inkcubeko yaphesheya kunye neminye imiyalelo yokufumana impendulo esebenzayo kule ngxaki.