Imitako yo mu Burasirazuba yakozwe na Florosis yongeye gukundwa ku isi!

Vuba aha, umwanditsi w'inyandiko z'ubwizaTati, ifite abayoboke babarirwa muri za miriyoni kuri YouTube, yashyize ahagaragara videwo y'iminota 28 ishimagiza ikirango cy'Abashinwa Florasis kuri YouTube.

Nk'umwanditsi w'inyandiko z'ubwiza uzwi cyane kuri YouTube, inararibonye mu ruhando rw'ubwiza rw'i Burayi n'Amerika, akaba n'umuhanga mu gusuzuma kwisiga cyane mu Burayi no muri Leta Zunze Ubumwe za Amerika, isuzuma rya Tati ryihutiyeho n'ishimwe ryuzuye ku bikubiye muri Huaxizi ntiryateje gusa impaka zikomeye hagati y'abandika ku mbuga nkoranyambaga n'abafana, ahubwo ryanamenyekanye cyane mu Bushinwa. Bimenyekane ku mbuga nkoranyambaga.

Muri videwo, Tati ubwe yavuze ko kwisiga ku munsi wa videwo ari ugukoresha ibikoresho bya Florasis Confession Gift series. Yanashimiye cyane ibikoresho by'imbere, igishushanyo n'uburambe bwa Florasis Bainiaochaofeng.Paleti y'ijisho ry'amaso, Jade Nourishing Honey Powder/Honey Powder Cake, Dai Color Holder Lip Gauze, Balance Cleansing Oil n'ibindi bicuruzwa. Muri icyo gihe, yagaragaje ibyo yiteze ku bijyanye no guhuza amabara y'ibicuruzwa bifite uruhu rwijimye, nka Constellation Conditioner.

FloraseKubera ko ari ikirango cy’ubwiza gifite imico y’igihugu cy’Ubushinwa, cyateje imbere cyane isoko ry’ubwiza bw’imbere mu gihugu kandi gifungura isoko mpuzamahanga ry’ubwiza. Ibicuruzwa byacyo byoherejwe mu Buyapani, muri Leta Zunze Ubumwe za Amerika, mu Burayi no mu bindi bihugu n’uturere.

Mu 2022, abaguzi bo mu bihugu birenga 100 n'uturere baguze ibicuruzwa bya Florasis; muri 2021, kuva ikirango cyatangira gukoreshwa mu mahanga, sitasiyo zigenga za Florasis zo mu mahanga nazo zafunguye serivisi mu bihugu 46 n'uturere, ndetse zigatura muri Amazon, porogaramu z'ubucuruzi bwa elegitoroniki nka Shopee zikorera ku masoko menshi nko mu Buyapani, muri Leta Zunze Ubumwe za Amerika no muri Aziya y'Amajyepfo y'Uburasirazuba.

Umukozi wo mu mahanga ushinzwe Florosis yavuze ko iri ari isuzuma ryihuta ry’ibicuruzwa Daren akunda, atari ubufatanye.

Mu rwego rwo kugeza ku baguzi ibihangano byo mu burasirazuba ku isi, abanditsi benshi bakomeye ba blog mpuzamahanga basuzuma Huaxizi. Ibi ntibigaragaza gusa ko ingaruka mpuzamahanga z'ibirango by'Abashinwa zigenda ziyongera buhoro buhoro, ahubwo binagaragaza ko binjiye mu rwego rwo kugeza ku isi umuco wo mu burasirazuba n'ubwiza bwo mu burasirazuba.

Mu 2021, ibyagurishijwe na Florasis bizarenga miliyari 5.4 z'amayuani, aho hafi 40% by'ibyagurishijwe mu mahanga bizaturuka ku masoko y'ubwiza akuze cyane nka Leta Zunze Ubumwe za Amerika n'Ubuyapani.Raporo y’ubushakashatsi ku isoko ry’ubucuruzi bw’ibicuruzwa byo mu Bushinwa mu 2022 yizeye ko iterambere ry’ibicuruzwa byo mu Bushinwa rizagenda ryinjira buhoro buhoro mu gihe cy’iterambere ry’ “isi yose”. Amakuru avuga ko muri Werurwe uyu mwaka, Florasis yatangaje ku mugaragaro ko izashora miliyari imwe y’amayuan mu myaka itanu iri imbere kugira ngo ihuze uburyo bw’ubushakashatsi n’iterambere ry’ubwiza bw’ibicuruzwa byo mu Burasirazuba, kandi ikore ubushakashatsi bw’ibanze bwinshi, kugira ngo hakorwe ibicuruzwa byiza kandi hashyirweho urufatiro rukomeye rwo kugera ku kirango cy’ubwiza cyo ku rwego rw’isi.

Ku bw'uko isosiyete y'Abashinwa ibaye ikirango cyemewe n'abakoresha ku isi vuba bishoboka, ni bwo ibirango by'Abashinwa byubaka "umuyoboro" nyakuri. Kuva iki kigo cyatangira, Florasis yari ifite icyerekezo cyo kuba ikirango mpuzamahanga. Kubera ko ibinyobwa byo mu bwoko bwa "makeup" ari byo bitwara n'umuco nk'uburyo bwo kubikoresha, yizeye kuzana ibinyobwa byo mu bwoko bwa "east makeup" ku baguzi hirya no hino ku isi no gukwirakwiza umuco n'ubwiza byo mu bwoko bwa "east". Kuri ubu, Florasis yamaze gushyiraho urwego rw'ikigo mpuzamahanga kugira ngo yubake buhoro buhoro ubushobozi bwo guhuza umutungo mpuzamahanga no kuba ikirango n'ikigo cyavukiye mu Bushinwa kandi gifite ingaruka ku isi.

Ni gute ibirango by'Abashinwa bishobora kubaka "imbaraga z'ibicuruzwa" na "imbaraga z'ikirango", bikavuga inkuru z'Abashinwa ku rwego mpuzamahanga, kandi bikaba ikirango mpuzamahanga? Florasis izakomeza gushimangira ubucuruzi bw'amahanga, ntiyongere gusa imbaraga z'ibicuruzwa byo mu mahanga, ahubwo inakomereze ikirango cyo mu mahanga, umuco wo mu mahanga n'ibindi byerekezo kugira ngo haboneke igisubizo cyiza kuri iki kibazo.