Ua hōʻiliʻili hou aku ʻo WAAM, kahi mea hoʻonani DIY Farani, i 35 miliona!

I kēia manawa koke nei, ʻo ka DIY kūlohelohe Faranihōʻailona naniUa hoʻolaha ʻo WAAM Cosmetics ua hoʻopau ʻo ia i kahi kālā he 5 miliona euros (ma kahi o 35.42 miliona yuan), ʻo ia ka lua o ka puni kālā mai ka wā i hoʻokumu ʻia ai ka brand. Ua hōʻike ʻia e hoʻohana ʻia kēia puni kālā kālā no kāna laina Magic Powder o nā huahana hoʻomaʻemaʻe a me ka hoʻomohala huahana ʻē aʻe.

He hōʻailona nani kūlohelohe ʻo WAAM i hoʻokumu ʻia e Dieynaba Ndoye i ka makahiki 2016. Ke kālele nei ia i ka DIY, e ʻae ana i nā mea kūʻai aku e hoʻohana i nā mea maka i hāʻawi ʻia e ka hōʻailona e hana i kā lākou mau huahana mālama ʻili ponoʻī. No ka hāʻawi ʻana i nā mea kūʻai aku i nā koho hou aku, loaʻa iā WAAM nā ʻano mea maka kūlohelohe like ʻole mai nā wahi a puni o ka honua, me nā aila mea kanu, nā wai lua, nā aila koʻikoʻi, nā lepo lepo a me nā mea hana kūlohelohe, a me nā mea hana a me nā mea pono no ka hoʻohuihui ʻana i nā ʻano hana.

Ua hōʻike ka pūnaewele kūhelu o WAAM aia i loko o kāna huahana nā ʻano mea like ʻole e hiki ke hoʻohui ʻia, e like me ka pata shea grapefruit, ka ʻaila niu, ka ʻaila hua waina, ka ʻaila kāloti, ka gel aloe vera organik, ka wai pua lemon, ka wai rose damask, ke kumu gel hoʻomaʻemaʻe, ke kumu waiū moisturizing, a pēlā aku, a me nā mea hana DIY a me nā ipu like ʻole, aia ke kumukūʻai mai 35-115 yuan. Hiki i nā mea kūʻai ke hoʻonohonoho manuahi i nā huahana e like me nā ʻano hana he 200 a ʻoi i hāʻawi ʻia e WAAM, me ka kirīmi lā, ka shampoo, ka toothpaste, ka essence, ka lip balm a me nā huahana ʻē aʻe, a e hāʻawi pū ʻo WAAM i kekahi mau ʻano hana paʻa no nā mea kūʻai aku e koho ai.

Ma ke ʻano o ka hoʻonohonoho ʻana o ke kahawai, kūʻai nui ʻia nā huahana WAAM ma ka pūnaewele, akā ua hoʻonui mālie ʻia hoʻi i nā kahawai kūʻai kino. ʻO nā mea kūʻai aku hui pū ʻo Di Beauty & Care a me ka hale kūʻai nui Farani ʻo Monoprix. I kēia manawa, aia ma mua o 700 mau wahi kūʻai a puni ka honua. ʻAʻole i komo i ka mākeke Kina.

Ma ka ʻaoʻao ʻē aʻe, ma muli o kahi manaʻo nani multicultural, ua hōʻoia ʻia nā mea hoʻohui huahana a WAAM he organik a vegan, a ua hana ʻia hoʻi ka ʻōpala me nā mea hana hou ʻia. Ua hoʻokuʻu ʻia ka moʻo Magic Powder hou loa o ka brand ma Iune 15, me nā mea hana maoli 100%. ʻO nā huahana he mau pauka like ʻole e lilo i huʻa ke hōʻike ʻia i ka wai, me ka pauka toothpaste, ka pauka ʻauʻau, ka pauka shampoo, a me ka pauka holoi maka. Waiū. Ua ʻōlelo ʻo WAAM aia i loko o ka laina nā mea sage a me nā pauka kūlohelohe e hoʻomaʻemaʻe mālie i ka ʻili a me ka lauoho. Manaʻoʻiʻo ʻo WAAM hiki i ka hana hou ke hōʻemi i nā kumukūʻai hoʻouna a me ka ʻōpala.

Ua ʻōlelo ʻo Dieynaba Ndoye, ka mea nāna i hoʻokumu, e ʻae ke kālā iā WAAM e hoʻomau i kāna kaʻina hana hoʻomohala huahana maikaʻi a hoʻolalelale i ka ulu ʻana o ka brand ma Farani a ma waho ma o ka hoʻoikaika ʻana i kāna huahana a me ka hui.